---
title: "Case Study: Smilo"
---

# Smilo

![Smilo-banner](https://www.ministryofmotion.tv/hs-fs/hubfs/Smilo-banner.png?width=1920&height=569&name=Smilo-banner.png)

We teamed up with our friends at 'Thing or Two' to create a clear and communicative TV advert for Smilo.ai, a pioneering virtual dental solution. Smilo.ai, designed by dentists for dentists, reimagines dental practices with advanced AI to enhance patient connections and drive practice growth.

Our goal was to deliver a simple yet effective animation that clearly conveyed Smilo.ai's innovative offerings. The resulting advert not only captured the essence of Smilo.ai’s mission but also resonated with its target audience, showcasing the platform's unique benefits in an engaging and accessible way.

This project exemplifies our ability to turn complex concepts into straightforward, impactful visuals that communicate the core message effortlessly.

 

#### Character Style Variations

![Smilo-character-comparison](https://www.ministryofmotion.tv/hs-fs/hubfs/Smilo-character-comparison.png?width=1486&height=864&name=Smilo-character-comparison.png)

 

#### Storyboard Stills

![Smilo-selected-frame-F01](https://www.ministryofmotion.tv/hs-fs/hubfs/Smilo-selected-frame-F01.png?width=1920&height=1080&name=Smilo-selected-frame-F01.png)

![Smilo-selected-frame-F02](https://www.ministryofmotion.tv/hs-fs/hubfs/Smilo-selected-frame-F02.png?width=1920&height=1080&name=Smilo-selected-frame-F02.png)

![Smilo-selected-frame-F03](https://www.ministryofmotion.tv/hs-fs/hubfs/Smilo-selected-frame-F03.png?width=1920&height=1081&name=Smilo-selected-frame-F03.png)

![Smilo-selected-frame-F04](https://www.ministryofmotion.tv/hs-fs/hubfs/Smilo-selected-frame-F04.png?width=1920&height=1081&name=Smilo-selected-frame-F04.png)

 

## ![andy-avatar-thumbs-up-circle](https://www.ministryofmotion.tv/hs-fs/hubfs/andy-avatar-thumbs-up-circle.png?width=200&height=200&name=andy-avatar-thumbs-up-circle.png)

#### Whether you're ready to start a project, or at the beginning of your animation journey, we're always here for a chat!

 

## [![Book a Meeting](https://no-cache.hubspot.com/cta/default/6269932/interactive-161436507141.png) ](https://www.ministryofmotion.tv/hs/cta/wi/redirect?encryptedPayload=AVxigLIxCiNt%2FcC6Xyj3nAaC%2F2b02qIPYkxKxDBeesD8ga6pbY19viwN7mkRxCmrnWgPFa1PoJHJqf7Uc2oFuYnZnYlhWKC2uwTl2pdZ3KszKbp8wWOx85FFlbSrF9g%2ByOl8dBToedGdzUa94Knjg8QSw41vVUStPn8DF2XEdts3SH9ynxelGLx%2BoYG6MqEX&webInteractiveContentId=161436507141&portalId=6269932&hsLang=en)

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#### Download The Comprehensive Guide to Creative Video

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