How to Easily Measure Your Next Video Campaign

What Will I Learn?

• Setting Goals

  Learn how to set realistic and easy-to-measure goals that inform your wider marketing strategy.

• Engagement Metrics

  It's important to measure you campaign using relevant metrics - learn about the importance of engagement over view count and more!

• Monitoring Conversions

  A highly engaged campaign without conversions can yield disappointing results in a campaign - check out this chapter to learn how to accurately track your conversions!

• Analysing Your Audience

  An advert that hits a highly targeted audience is always going to out-perform a less targeted campaign - here, you can learn how to pin down your key demographics.

• Measuring ROI

  ROI, or Return on Investment, is a key metric used across all industries - we'll break down how to easily record and report your ROI for easy campaign summaries.

• A/B Testing

  A/B Testing is crucial in learning what your target audience responds to and engages with - make sure to check out top tips for creating an effective testing method!

• Working with Ministry of Motion

  We're experts at communicating complex subjects in simple, digestible ways - whether you're looking for engaging animations, scroll-stopping motion graphics or the next big thing in video content.

  We'll bring a fresh perspective to your next campaign, while remaining flexible on timelines and delivering top-quality content to wow your clients.

  Get in touch today to learn more, or why not check out some of our case studies and meet the team!