---
title: "Case Study: B-thalassaemia"
---

# β-thalassaemia

# Global Awareness Campaign

 

# Gruup

Working in collaboration with Colab Health and Thalassaemia International Federation, Ministry of Motion were responsible for the visual approach, designs and production of a 30 second TV advert and a larger 120 second animation. Raising awareness and promoting action towards improving the lives of people with β-thalassaemia worldwide.

This animation tells the story of Jo, a young girl with β-thalassaemia, and her journey with the disorder.

 

#### Jo: Character Design

![bthal-Jo-character-design](https://www.ministryofmotion.tv/hs-fs/hubfs/bthal-Jo-character-design.png?width=1050&height=558&name=bthal-Jo-character-design.png)

 

#### Progress Sketches

![bthal-progress-sketches](https://www.ministryofmotion.tv/hs-fs/hubfs/bthal-progress-sketches.png?width=1050&height=624&name=bthal-progress-sketches.png)

 

#### Character Rigs

 

 

 

#### Video Stills

![bthal-video-stills](https://www.ministryofmotion.tv/hs-fs/hubfs/bthal-video-stills.png?width=1050&height=921&name=bthal-video-stills.png)

 

Thanks for checking out this case study! To get in touch about your next campaign, [head over to our contact page](https://www.ministryofmotion.tv/lets-talk?hsLang=en) - or alternatively, here are some Ministry of Motion resources we think you might enjoy:

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[![BWC](https://www.ministryofmotion.tv/hs-fs/hubfs/BWC.png?width=257&height=244&name=BWC.png)](https://www.ministryofmotion.tv/projects/bwc?hsLang=en)

 

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