β-thalassaemia

Global Awareness Campaign

 

Gruup

Working in collaboration with Colab Health and Thalassaemia International Federation, Ministry of Motion were responsible for the visual approach, designs and production of a 30 second TV advert and a larger 120 second animation. Raising awareness and promoting action towards improving the lives of people with β-thalassaemia worldwide.


This animation tells the story of Jo, a young girl with β-thalassaemia, and her journey with the disorder.

 

Jo: Character Design

bthal-Jo-character-design

 

Progress Sketches

bthal-progress-sketches

 

Character Rigs

 

 

Video Stills

bthal-video-stills

 

Thanks for checking out this case study! To get in touch about your next campaign, head over to our contact page - or alternatively, here are some Ministry of Motion resources we think you might enjoy:

 

BWC

 

 

Let's Be Friends!

Instagram   LinkedIn   Vimeo   TikTok