MoM Christmas Animation 2022

Are you ready to make this holiday season unforgettable for your audience?

We wanted to give you a little bit of insight into how the team here at Ministry of Motion can create a festive campaign that converts customers to fans, and will be remembered for years to come!

Scroll down for a behind-the-scenes peek at how we brought together this Christmas Campaign, and don't forget to check out our other case studies! As always, if you have any questions or would like a chat about how we can bring Moving Image Magic to your next campaign, feel free to get in touch.

Once the script is approved, designs are finalised and animatic is locked in it's time to bring it all together. This is where we rig the character, continue the illustrations, build the scenes, animate the character, refine the edit, add in sound effects and all that jazz. usually we'd share at least one other review of work in progress before finalising. For 3D projects we'd have more steps too as the build and render time adds complexity. But we'll guide you through the entire process so you are as involved or not as you wish to be.

Once the film is signed off we then get to work exporting the other various ratios or alternate versions.

Common rations are the standard film classic 16:9, all round social media essential 1:1, then the mobile-friendly 4:5 and 9:16 portrait.You may want an alternate call to action (CTA) at the end to drive different outcomes.

If you're going international you may want translated versions - OR maybe you're going highly targeted and need localisation changes to make each version resonate with specific social or geographic groups? Either way, we've got you covered!

We can even convert your project video into a fully immersive 360 experience for your audience - to step into Christmas with us, check out the video below!

Now, let's get extra value out of this spectacular effort. Why not!?Social media cutdowns. Behind the scenes and making of always do well from our experience and it's little cost to export extra bits'n' bobs.How about re-purposing it into a lovely animated Christmas card? This could be a generic message to all, OR we could use our moving image magic to batch render any amount of targeted variations - perfect for ABM!

Here's the base example of our card from last year. You can see how we can apply individual and/or company names, images/logos, and specific messaging. Even better. all of these can be batch automated for hyper-efficiency and cost-effectiveness. You give us a spreadsheet and we automate the rest.

We hope you've enjoyed this look into creating a magical Christmas campaign with Ministry of Motion - if you're ready to have a chat about how we can bring festive cheer to your brand, you can book a meeting here!

Alternatively, if you still need some inspiration, you can check out all of our case studies here, or take a look below at our previous Christmas animation and our showreel.

We look forward to working with you soon!